Leading dog chew toy company celebrates its 70th birthday with shelter dogs initiative – here’s how you can get involved

Dog running towards camera with chew toy in mouth
(Image credit: Getty Images)

It’s a sad truth that there are a whole lot of dogs in shelters and rescues across the US and beyond, all waiting for their forever homes.

While nobody can wave a magic wand to make them all find a home, one dog chew toy company is celebrating its 70th birthday by giving them a helping hand along the way with some of the best durable dog toys.

Beginning yesterday, February 14th, Nylabone’s CHEWS for Good campaign sees it team up with Best Friends Animal Society, a non-profit with offices all across the country, to donate up to 25,000 chew toys to shelters and rescues.

Until December 31st 2025, for every Nylabone product purchased, the company will donate an equal number of Nylabone toys to dogs in Best Friends Animal Society-affiliated shelters and rescues, up to a total of 25,000. Best Friends runs the largest no-kill animal sanctuary in the country, and works with a network of over 5,000 animal welfare organizations and shelters.

There are plenty of benefits to safe chew toys, and the hope is that these toys will promote healthy chewing habits, reduce anxiety, and in turn increase a dog’s chances of being adopted.

Glen S. Axelrod, the president and CEO of Nylabone Products, explained, “As we celebrate 70 years of making a difference for dogs and their families, we’re proud to continue our mission of improving the lives of homeless dogs.

“According to Best Friends Animal Society, 2.5 million dogs entered US shelters in 2023, and 457,000 dogs were surrendered. A 2021 analysis revealed that roughly 11% of dogs surrendered were due to either personality or minor behavior issues, such as destructive chewing. By providing chew toys that reduce anxiety and encourage calm, adoptable behavior, we are helping more dogs find and stay in loving homes.”

Kim Cassar, senior vice president of marketing at Nylabone, added, “We’re proud to partner with Best Friends Animal Society to help improve the lives of shelter dogs. By reducing stress and promoting calm behavior, our chew toys help these dogs put their best paw forward, increasing their chances for adoption.

To get involved, all you need to do is buy a Nylabone product and upload your receipt to Nylabone Cares or send your entry by mail. Not only will you be helping rescue dogs, but you’ll be in with the chance of winning a range of exciting prizes, from gift cards to the grand prize.

Meanwhile, Nylabone is also releasing a collection of limited-edition birthday chew toys from April. The toys will feature Nylabone’s signature orange color as well as some of the company’s most popular shapes, flavors, and textures.

Thinking of going one step further and adopting a rescue dog yourself? Here are 32 reasons to adopt a dog, while here are eight things you need to know before getting a rescue dog.

Adam England
Freelance Writer

Adam is a freelance journalist covering pets, lifestyle, health and culture, and he has six years' experience in journalism. He was senior editor at DogTime.com, and has written for The Independent, GoodToKnow and Healthline

He's also spent the last few years studying towards undergraduate and postgraduate degrees in journalism. While a cat person at heart, he's often visiting his parents' golden retriever, and when he's not writing about everything pets he's probably drinking coffee, visiting a cat cafe, or listening to live music.