They say dog owners end up looking like their pets – I proactively make sure I do!

Sarah sitting on the sofa with her dog Duke, both wearing tartan blue outfits
(Image credit: Sarah Nunez)

As a dog owner, you’ve probably heard the myth that dogs tend to look like their owners. Whether you agree to this sentiment based on your own experience, or maybe know a fellow pet parent that bares an eerie resemblance to their canine companion, there has been scientific research that supports this.

They do say that imitation is the sincerest form of flattery, and if your physical attributes don’t exactly complement one another, there are other ways of expressing that mutual affection through fashion.

Much like the oversaturation of holiday photos featuring family members in matching Christmas sweaters, there is a growing demand for matching pet outfits and accessories, and ways to match with your dog yourself, further cementing man’s best friend as an irreplaceable member of the household.

Of course, it’s not always form over function. We don’t dress our pets solely for aesthetics anymore. The best dog coats keep them safe and protected against the harsh effects of the weather.

Why I love matching outfits with my dog

As a self-proclaimed fashion maximalist, I have always been a purveyor of bold, effervescent style choices, with one non-negotiable characteristic: coordination.

No matter what I wore, I needed to have coherence in some shape or form – but I mostly executed this through color. My clothes, my shoes and my accessories always had to match.

As I grew older, that fixation on coordination only evolved and trickled its way into my relationship with my pet.

I was fortunate enough to work in several dog-friendly offices, and over time (and especially after landing a job at a fashion company), I realized that if my dog kept coming into the office, he would need to start dressing the part. And so began Duke’s collection of office-appropriate attire (a plethora of ties, bowties and shirts in a myriad of prints, colors and styles.)

Eventually his wardrobe grew so extensively that it became extremely easy to color coordinate (my specialty!) with my ensembles, and the rest is sartorial history.

My top tips for matching with your dog

Matching outfits with your dog is a form of artistic expression and should be a fun way to feel more connected to your pet. It should not be an agonizing, stress-inducing endeavor. While there are no rules to fashion, I will say that when trying to match with your pet, you need to remember that cohesion is key. Here are some tips:

1. Prioritize accessorizing
Sometimes all it takes is coordinating little parts of your respective ensembles to achieve cohesion. You can pull things from your wardrobe to create a complimentary look with your pet. If your pet has a leather collar or leash, you can try wearing a leather skirt, shoes or bag that you already own. Not only is this more affordable, but it challenges you to be a creative yet practical consumer.

2. It's all in the details
Although I personally love buying matching outfits, coordination does not need to be as aggressive as obtaining matching sets. Even something as simple as matching a color, print or pattern is sufficient enough without breaking the bank. Use your shopping prowess by finding similar pieces from different outlets.

Sarah and Duke coordinating in yellow outfit and bowtie

(Image credit: Sarah Nunez)
Plaid Curved-Hem Shirt | Forever 21Plaid Dog Bandana with Button | Amazon

Plaid Curved-Hem Shirt | Forever 21
Plaid Dog Bandana with Button | Amazon

Buffalo plaid is making a comeback, so why not execute the lumberjack chic trend with your four-legged fashionista? Axe the style competition by wearing this bold pattern in matching colors – get your shirt here and their bandana here.

How to make sure outfits are comfortable and safe for your dog

Although playing dress up and coordinating with your dog can be a lot of fun, make sure to factor your dog’s comfort into your decision-making process! They will be the ones wearing these outfits and accessories after all, so it is imperative that they don’t feel restricted in them. Here are some tips to ensure your dog feels safe and comfortable in your coordinated creations:

1. Dress for the weather
Some dogs have thicker fur that provides extra insulation, so maybe that matching shirt on a hot day isn’t the best idea (regardless of how great your pet looks in it!) On the opposite end of the spectrum, a dog with a thinner coat might need extra protection during severe weather or temperatures.

Also be mindful that asphalt can be extremely painful on a scorching day, so booties (like these ones from Amazon) can help prevent burned dog paws and protect paws from the cold… provided that they fit well. Otherwise, the booties could potentially cut off circulation or prevent your dog from walking properly!

2. Buy the right size
In the same way you would factor in your body’s unique measurements to obtain the right size of clothing for yourself, make sure to give your dog that same courtesy. Most pet apparel should have a size chart printed on their label (or on their website.) Make sure to take note of your dog’s measurements and cross reference this with the chart provided (as a lot of charts vary depending on the brand.)

You’ll need to make sure the length and width of the piece provides enough allowance so your dog is able to move freely, and that it does not restrict your dog’s air flow or movement in any way.

Sarah and Duke wearing matching tie dye tops

(Image credit: Sarah Nunez)

3. Non-toxic and non-irritating materials
Make sure your dog’s clothing is made from non-toxic fabrics like organic cotton or hemp. Be constantly mindful of your pet’s allergies and any material that may potentially cause skin irritation. Always check the clothing labels to ensure that they do not contain anything that can be harmful to your pet prior to purchase.

4. Avoid choking or tripping hazards
Although studs and sequins can add a bit of sparkle and flair to your dog’s outfit, it can also become a potential choking hazard for your pet. If your dog is prone to picking at or chewing things, you may want to avoid clothing containing certain embellishments.

And since dogs come in a variety of shapes and sizes, make sure the apparel that you purchase fits them adequately. The last thing you’d want is the apparel dragging on the floor and becoming a tripping hazard (not just for your pet, but for you as well!)

5. Monitor your dog For signs of distress
At the end of the day, you won’t really know how your dog feels in a particular outfit until they’re actually wearing it. And even then, they can’t exactly communicate that to you verbally – you'll have to read their dog body language.

So, it is extremely important to monitor your dog when wearing something new, and be aware of any signs that they may be uncomfortable, anxious or in pain. Dogs also regulate body heat much differently than we do, and clothing can greatly affect that, so be sure to supervise them at all times (and make sure they stay hydrated!)

Enjoyed this? Discover the best matching outfits for dogs and owners and whether dogs need coats.

Sarah Nunez
Freelance Writer

Sarah is a freelance writer and lifelong dog owner, growing up surrounded by toy poodles and chihuahuas in her family home in Manila, Philippines. She is currently a dog mom to Duke, a lovable senior mutt she describes as her "exact personality in canine form" especially because he's "mixed like me."

When she's not spending time dressing up Duke in trendy bowties and costumes, you can find her at the cinema catching the latest flick, vintage shopping, or going out to do some karaoke with friends.